Do You Really Need to Go to the ER for That?

Aches, Breaks and Sprains are Best Treated at an Orthopedic Urgent Care Center

When the pain from a muscle or joint injury becomes unmanageable, many think they need to go to the emergency room. But the ER is primarily designed to serve potentially life-threatening emergencies, such as a head injury, heart attack or stroke.

The ER also has notoriously long wait times. The Centers for Disease Control and Prevention report average ER wait times to be roughly two hours. An urgent care center is another option, but you will likely be seen by a generalist, not an orthopedic specialist. In both cases, you will walk out with a referral to have a second appointment with a specialist.

Fortunately, there are orthopedic urgent care centers such as GO Ortho at the Premier Medical Campus in Westlake. is facility is started by orthopedic specialists and accepts walk-ins and same-day appointments. This enables patients to get in with a specialist to take care of their pain much sooner than typical orthopedic offices, which may not be able to get you in for weeks.

“Urgent care centers and ERs may not be equipped to provide the comprehensive care for orthopedic injuries that you would receive at an orthopedic office,” said Scott Zimmer, MD, an orthopedic surgeon with GO Ortho. “GO Ortho staff are trained to provide sophisticated treatments, advanced orthopedic imaging, and outfit patients in the latest in slings, braces, casting and other support devices.”

This walk-in clinic cares for a wide range of orthopedic conditions from acute pain resulting from a break or sprain, to chronically painful conditions like arthritis. Because you are seeing an orthopedic specialist, conditions can be quickly and more accurately diagnosed as well as properly treated.

“When patients go to GO Ortho first, they avoid the hassle of having to visit multiple doctors’ offices for the same condition,” said Alison Tobias, physician assistant with GO Ortho. “GO Ortho makes it easy for patients to get the right type of care, right away, and at a far lower cost than the ER.”

All Services You Need, One Location

GO Ortho also provides affordable imaging services the same day as your appointment. Diagnostic services such as an X-ray or MRI are offered through Premier Diagnostics onsite in Westlake. Their diagnostic services meet established and nationally recognized quality standards and are fully accredited.

GO Ortho Physical therapy is also located down the hall from the GO Ortho office. Services here are also available on a walk-in basis. Orthopedic specialists work closely with these licensed physical therapists. When an injury or illness has left you in pain or with limited mobility, physical therapy can help get you back on track and recover faster. Physical therapy is used to help people of all ages and medical conditions. If you are recommended for physical therapy, you first have an evaluation to determine range of motion, muscle strength, postural alignment and abnormalities in movement patterns, body mechanics, and quality of movement with daily activities.

Cost Savings You Deserve

Since a GO Ortho o ce visit is charged as a regular orthopedic office visit, there is a significant monetary savings to the patient. And, Premier Diagnostics offers the same high-quality X-ray and MRI services you expect from major medical systems, but at far less cost.

Emergency level visits typically come with a prohibitive cost, and many insurance carriers have begun to seriously scrutinize nonemergency visits to ER facilities. For example, Anthem no longer pays for some non emergency medical conditions treated in the emergency room in certain states.

GO Ortho is a NorthShore Healthcare practice located on the Premier Medical Campus at 25200 Center Ridge Road, Suite 1100, in Westlake. While we do advocate going to the ER when you are faced with a severe medical problem, most orthopedic pains and conditions are not life threatening and are best treated by an orthopedic specialist. The fastest way to see one is to get to GO Ortho.

For more information, visit www.godoctornow.com
or call 844.463.7669.

Want to Shape Up for Summer? Eat at home.

By Jeff Tomaszewski, Chief Life Transformer, MaxStrength Fitness

In today’s fast paced world we consume over 30% of our daily calories away from home. These less than- wholesome calories are accumulating around our waists and draining our bank accounts. So why do we eat out and shun the kitchen? Simple: convenience. We don’t have the time to toil away over a hot stove. However, evidence is mounting that we are paying big for the so-called convenience of outside food.

Obesity related diseases are on the rise, as are the number of folks who are just plain unhappy with how their bodies look and feel. Cooking at home seems to be the first step in our road to healthier bodies. Here are the top 5 reasons why you should start cooking and eating at home:

Reason #1: It’s Good for You

Hyper processed foods are harmful to our health, and that’s exactly where you’ve been getting the bulk of your calories. Even restaurant food that contains fresh produce, the chances are high that the produce is not organic or local or non-GMO. Most of us are eating less than half of the recommended amount of fiber, fruit, and vegetables, which eating at home could quickly change. Simple meals made at home with fresh produce and organic meats or eggs are nutritionally superior to over-flavored, over-processed restaurant food. Not to mention the high calorie beverages and starters that so often accompany a restaurant meal. When you eat at home you take in more nutrient-dense calories that are higher in fiber.

Reason #2: It’s Far Easier than You Think

Eating out so often has conditioned our concept of a meal to be one with complicated flavors and accompaniments. This misconception has made us fear the kitchen. But I urge you to reconsider. Meals made at home need not mirror those ordered in restaurants. On the contrary, simple is better when it comes to home cooking. Plan your entire meal around a couple of pieces of fresh produce and a wholesome, lean protein. No need for complicated sauces or sides; these are where the harmful calories hide anyway.

Reason #3: It Costs Less

Fresh, simple ingredients do not cost much. Especially when compared to the cost of prepared meals. Shopping the perimeter of the store is always a good plan. Here you’ll find the fresh produce, meats, dairy, and seafood. Venture into the aisles for oils and spices to compliment the fresh ingredients.

Reason #4: It Is Preventative Medicine

In the U.S., the annual health care expenses related to obesity is $150 Billion, according to the Center for Disease Control and Prevention. Worldwide this number is over $1 Trillion annually. These numbers are staggering and sobering when you think of all the individual lives that are being negatively impacted by obesity. Rather than waiting for you and your family members to experience the health risks related to obesity, start your own mission to cook simple meals at home and redirect your future. Remember the words of Benjamin Franklin, “An ounce of prevention is worth a pound of cure.”

Reason #5: It Reduces Body Fat

Eating at home is also one of the best ways to reduce your body fat. Meals eaten at home contain an average of 200 calories less than meals eaten out. Let me tell you, a reduction in 200+ calories per meal will quickly translate to pounds lost!

Start today, and don’t be afraid to start small. Pick one meal that you’ll make at home either today or tomorrow, and write down your simple menu and grocery list. And let’s not forget the place that a challenging, consistent exercise program has in your quest for good health and a fit physique. At MaxStrength Fitness our programs are specially designed to shed fat and to build muscle in all the right places.

www.maxstrengthfitness.com

7 Surprising Reasons to Hire an Event Planner

When you’re hosting your first event and trying to keep costs down, hiring an event planner might seem like an unnecessary expense. But it’s not. Here are seven surprising reasons to hire an event planner…

Want your event to look cool like this? You probably need an event planner.

Reason #1: You’ll save time.
There are details you don’t have to be bothered with. An event planner knows the ins and outs of event logistics. Hold a strategy meeting right at the beginning of the planning process, that way your planner will know exactly what your needs are. The planner can run meetings with the hotel and the videographer and the furniture guy and the A/V people. You will literally be able to count the hours having an event planner saves you.

Reason #2: You’ll save money.
This is the reason you think might be the opposite of what you’d expect. Most people think because you are paying the event planner, you’re spending more money, right? Not so. Once your planner knows what your budget is (and how strict you are about sticking to it), s/he can work with vendors to save you money on all kinds of things. They usually know which vendors would be willing to work on price and where you have some wiggle room. Because s/he has relationships with vendors already from past events, it’s easier to ask them for things than it is for you. In the long run, an event planner can save you the money you spent hiring him/her, and then some.

Reason #3: You’ll have a better looking event.
Left to your own devices, you probably would have a fairly sparse event, sans decoration. Most people think in terms of technical and practical needs. But event planners know that part of what makes for a great event is that it looks and feels great. There are tons of details like this that first time event hosts would never think of on their own. Things like, did you know that if you angle your audience chairs a certain way, it makes them feel more involved and engaged?

Reason #4: You’ll host your event at the right place.
Where you should host your event- what city and where in the city- depends on the kind of event you’re hosting and what your goals are for the event. Your event planner will help you choose a venue that can help you meet your goals for your event. This is something that can affect attendance, sales, and a whole bunch of other stuff.

Reason #5: You’ll have good people doing good work.
Event planner know not just one great videographer, but several. Because of the number of events they do with each of these companies, they usually know the pros and cons of each and can help you make the best choices and stay on-budget.

Reason #6: You’ll eat.
With all the details that an event requires monitoring, you can’t exactly run out for a quick bite somewhere. Your planner can arrange for meals to be brought in or preordered during the set-up day. Also, during the actual event you are then able to enjoy the meal with your guests instead of running around worrying about the timeline of the evening.

Reason #7: You can breathe.
When you’re planning an event, doing everything yourself is a very, very big job. And it gets stressful. As soon as you hire an event planner, you can breathe. You can step back, regroup, focus on the things you know the most about. Because someone else is handling the details of the event itself, you can be more focused on making your guests feel welcome and comfortable.

Interested in learning more about hiring an event planner? Check out Creative Transformations at www.ctstyling.com.

__________________________________

Teri is an Akron native with over 20 years of experience in the creative arts. Her focus is a mix of wardrobe styling, set design and event management. Teri’s experience ranges from intimate social parties, weddings to large fundraising events. Learn more by visiting her website www.ctstyling.com.

Brave Faces of Skin Cancer Heighten Awareness

Coolibar, the industry leader in sun protective clothing, is DETERMINED to change skin cancer and melanoma statistics. On Monday, May 7th, Coolibar revealed a limited-edition t-shirt in support of their mission to keep the world safe from sun damage.  Proceeds from the sale of this commemorative t-shirt, inspired by a 10-year-old child whose brother was diagnosed with a rare form of pediatric cancer, will go directly to the Melanoma Research Foundation in support of research, education and advocacy. This shirt represents the love, courage, fight and commitment shared by everyone who is impacted by the far-reaching diagnosis of melanoma.

To heighten awareness, Coolibar launched This is Brave, a campaign depicting the real-life stories of skin cancer and melanoma warriors including Norah O’Donnell, Brian McKenna, Janet KJ103, and Bethany Greenway. Determined to spread the message to prevent skin cancer through early detection and education, each journey brings this immoderate disease to life in the author’s own words with captivating photos.

Encompassing hope, perseverance, and advocacy, This is Brave is designed to invoke thought and prompt readers to take action, as skin cancer does not discriminate against race, age or gender and no one is exempt from this terrible disease.

Kendra Reichenau, Coolibar CEO, voices the call to action, “One in five Americans will develop skin cancer in their lifetime and we are determined to change this statistic.  Partnering with the Melanoma Research Foundation and being a part of this close-knit community of warriors, families and advocates fuels our passion to provide the best sun protection clothing options available.  We challenge you to join us in the fight against skin cancer.”

Join Coolibar in the fight by supporting the Melanoma Research Foundation with your limited-edition shirt purchase available online now.  Feel good wearing UPF 50+ sun coverage in support of a great cause.

About the Melanoma Research Foundation
The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Committed to the support of medical research in finding effective treatments and eventually a cure for melanoma, the MRF also educates patients and physicians about the prevention, diagnosis and treatment of melanoma. The MRF is a dedicated advocate for the melanoma community, helping to raise awareness of this disease and the need for a cure. The MRF’s work spans all subtypes of melanoma and those fighting it, including cutaneous (skin) melanoma, ocular (eye) melanoma, mucosal melanoma and pediatric melanoma. The MRF’s website is the premier source for melanoma information seekers. More information is available at www.melanoma.org. Find the MRF on Facebook and Twitter.

About Coolibar
Coolibar is one of the most recommended and tested sun protective clothing companies in the United States. Based in Minneapolis, the company was founded in 2001 and makes a range of UPF 50+ swimwear, everyday wear, golf & tennis and fitness wear that blocks 98% of UVA/UVB rays and is guaranteed for the life of the fabric. All Coolibar fabrics are recommended as effective UV protectants only for covered areas.  Coolibar is the first clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation. For more information visit www.coolibar.com or call 1-800-926-6509. Follow us on FacebookTwitterPinterest and Instagramwww.coolibar.com

SOURCE Coolibar, Inc.
Christie Covarrubias
Email: ccovarrubias@coolibar.com 
952-358-7201

PR Newswire Association LLC
350 Hudson Street, Suite 300, New York, NY, 10014-4504
www.prnewswire.com

In Era Of #MeToo, Majority Of Employees Say Their Employers Fail To Take New Steps Addressing Sexual Harassment

Increased efforts to prevent harassment linked to better employee and organizational outcomes, survey says

The spotlight on workplace sexual harassment since fall 2017 has led to high-profile resignations, terminations and lawsuits. And while the revelations and consequences have prompted ongoing, national conversations about appropriate behavior, only 32 percent of working Americans said that their employer has taken new steps to prevent and address sexual harassment in the workplace, according to a survey by the American Psychological Association.

According to employees, the most common action taken was simply reminding employees of existing sexual harassment training or resources (18 percent).

Workplace Sexual Harassment: Are Employers Actually Responding? from APA’s Center for Organizational Excellence was conducted online by Harris Poll from Feb. 15-March 1, 2018, among 1,512 U.S. adults who are employed full-time, part-time or self-employed. The data were collected as part of APA’s 2018 Work and Well-Being Survey. While the lack of meaningful change is not entirely surprising, it is disappointing, said David W. Ballard, PsyD, MBA, director of APA’s Center for Organizational Excellence. “The #MeToo movement has given business leaders an opportunity to finally take real action addressing a complex problem that has been pervasive for generations,” Ballard said. “Our survey – as well as anecdotal reports – shows that too few employers are making comprehensive efforts that can have significant impact. Avoiding the issue is bad for employee well-being and business, but so, too, is a narrow, compliance-based approach. We know from psychological science that relying solely on mandated training designed primarily to limit the organization’s legal liability is unlikely to be effective.”

Only 10 percent of U.S. workers said their employer has added more training or resources related to sexual harassment since the recent increased media and public attention on this serious workplace problem. Just 8 percent said their employer implemented a more stringent policy related to sexual harassment, and only 7 percent reported that their employer hosted an all-staff meeting or town hall to discuss sexual harassment.

Research has shown training to recognize and report sexual harassment isn’t enough to change employee behavior or a workplace culture where harassment is more likely to occur. Instead, psychologists recommend a comprehensive approach that incorporates fair policies that are clearly communicated, ongoing training, leadership support of a civil and respectful culture, and the hiring and promotion of women into senior leadership roles.

The survey showed the difference when women have representation in upper management. Employees in organizations that have women in senior leadership roles said they were more likely to report sexual harassment at work if they experienced it (56 percent) or witnessed it (55 percent), and confront a coworker who is engaging in inappropriate sexual behavior at work (53 percent), compared with employees in organizations that don’t have women in senior leadership roles (39 percent, 41 percent and 34 percent, respectively).

The survey also found links between increased efforts to prevent and address workplace sexual harassment and better employee and organizational outcomes more broadly. When new steps had been taken, employees were more likely to say they were in good psychological health (90 percent vs. 79 percent) and that their employer provides the necessary resources to help employees meet their mental health needs (76 percent vs. 36 percent) and manage their stress (63 percent vs. 31 percent). They also reported higher job satisfaction (86 percent vs. 60 percent) and motivation to do their best at work (89 percent vs. 64 percent) and were more likely to say they’d recommend their organization as a good place to work (79 percent vs. 51 percent), than those who said their employer had not taken any new steps.

“Sexual harassment at work occurs within a broader context,” Ballard said. “For training to produce long-term changes, the organization’s workplace practices need to align with and support the individual attitudes and behaviors it’s trying to promote. Leaders in a psychologically healthy workplace model civility, respect, fairness and trust. In an organizational culture where every employee feels safe, supported and included, people can be their best, and that’s good for people and profits.”

While most employers have been slow in taking new steps to address harassment, the ongoing headlines and resulting conversations may be encouraging individual employees to take action. About half of U.S. workers say they are now more likely to report workplace sexual harassment if they experience it (50 percent) or witness it (51 percent), and that they are more likely to confront a coworker who is engaging in inappropriate sexual behavior at work (47 percent).

About the Center for Organizational Excellence
APA’s Center for Organizational Excellence works to enhance the functioning of individuals, groups, organizations and communities through the application of psychology to a broad range of workplace issues. The center houses the Psychologically Healthy Workplace Program, a public education initiative designed to engage the employer community, raise public awareness about the value psychology brings to the workplace and promote programs and policies that enhance employee well-being and organizational performance.

About the Survey
The survey was conducted online within the United States by The Harris Poll on behalf of the American Psychological Association between February 15 and March 1, 2018, among a nationally representative sample of 1,512 adults age 18 and older who reside in the U.S. and were employed full time, part time or self-employed. Data are weighted where necessary to bring them in line with their actual proportions in the population. A full methodology is available upon request.

About The Harris Poll
The Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times.
The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States. APA’s membership includes nearly 115,700 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives.

SOURCE American Psychological Association
PR Newswire Association LLC
350 Hudson Street, Suite 300, New York, NY, 10014-4504
www.prnewswire.com

Are Female Entrepreneurs More Successful Than Males? Data Says “Yes!”

While it’s no surprise that men own more businesses than women, some studies suggest their revenues and job creation rates apparently lag behind their female peers.  That’s part of a larger analysis conducted by FitSmallBusiness.com, the digital business publication.

More than 75 percent of businesses are male-owned, so it might logically follow that men are more successful entrepreneurs than women.  But data analyzed by FitSmallBusiness.com suggests that in reality, women tend to be more effective leaders, they create more jobs, have a larger appetite for growth, and significantly improve startup company performance. When you consider all the statistics, women entrepreneurs outperformed male entrepreneurs.

HERE is the full list of reasons why women are better entrepreneurs than men.

The publication researched and analyzed data from key sources such as the U.S. Census Bureau; Dow Jones, the Harvard Business Review, and others, to provide readers with these 5 reasons why women entrepreneurs are more successful than men:

5 AREAS WHERE FEMALE ENTREPRENEURS ARE BETTER THAN MEN
1)    Female-Owned Firms Generate Higher Revenues
2)    Female-Owned Firms Create More Jobs Than Their Male-Owned Peers
3)    Women Executives Significantly Improve Startup Company Performance
4)    Women Are More Effective in Senior Leadership Roles
5)    Women Have a Larger Appetite for Growth

“There are a number of measures that suggest women are better at providing investment returns and creating new jobs than their male counterparts,” says Eric Noe, Editor-in-Chief, FitSmallBusiness.com.


About FitSmallBusiness.com:

With a rapidly growing monthly readership of more than 1.2 million, FitSmallBusiness.com is an online publication devoted to helping small business owners.  Its full-time staff of writers spends hours of research, data analysis, and interviews with industry experts to answer the questions that owners want in order to run a successful small business. 
For more information on this list and this topic, please contact Sarah Johnson, 194627@email4pr.com or 917-864-6355.

SOURCE FitSmallBusiness.com
PR Newswire Association LLC 

350 Hudson Street, Suite 300, New York, NY, 10014-4504
www.prnewswire.com

New College Ranking and Review Aggregator Publishes Top Consensus Ranked Women’s Colleges for 2018

College Consensus (https://www.collegeconsensus.com), a unique new college ratings website that aggregates publisher rankings and student reviews, has published their ranking of the Best Women’s Colleges 2018 at https://www.collegeconsensus.com/rankings/best-womens-colleges/.
To identify the Best Women’s Colleges for 2018, College Consensus combined the latest results from the most respected college rankings with thousands of real student reviews to produce a unique consensus score for each school. According to College Consensus founder Jeremy Alder, “Like Rotten Tomatoes or Metacritic does for movies, College Consensus gathers the publisher rankings and student reviews from around the web and distills the results into simple, easy to understand scores so students can quickly and easily compare schools. It is the ranking of all rankings, so to speak.” Learn more about the College Consensus rankings methodology at https://www.collegeconsensus.com/about/ .
To help prospective college students and their families evaluate the educational options open to them, College Consensus has identified the best women’s colleges, according to the combination of published rankings and student reviews. The top 10, out of more than 30, are:
1. Smith College – Northampton, MA
2. Wellesley College – Wellesley, MA
3. Scripps College – Claremont, CA
4. Bryn Mawr College – Bryn Mawr, PA
5. Barnard College – New York, NY
6. Cottey College – Nevada, MO
7. Mount Holyoke College – South Hadley, MA
8. College of Saint Benedict – St. Joseph, MN
9. Spelman College – Atlanta, GA
10. Simmons College – Boston, MA
“While nearly every other college and university today is coed, women’s colleges remain vibrant, exemplary, and essential to higher education,” Managing Editor Carrie Sealey-Morris explains. A large part of the reason is the fact that “Women are still underrepresented in the highest levels of leadership, from government to finance to entertainment to the tech industry, and we see the consequences daily.” The Consensus Best Women’s College ranking is intended to offer “a panoramic picture of the women’s college landscape” by focusing on the needs of students “looking for a women’s college to build the knowledge, expertise, skills, and confidence to take on the 21st century.” As Sealey-Morris explains, “Women’s colleges give young women of all backgrounds the opportunity to study in an affirming, encouraging community, with some of the most influential and accomplished women in the world.” For college-bound young women who want to walk in the footsteps of America’s great women leaders, the College Consensus ranking points in the right direction.

“College Consensus is designed as an aggregate ranking,” according to Managing Editor Carrie Sealey-Morris, “with a mission of providing prospective students and their families a clearer, more comprehensive view of college rankings.” College Consensus “evens the playing field by giving every perspective an equal voice,” as Sealey-Morris explains: “Unlike other rankings, which are limited by their methodologies […], there’s no gaming College Consensus.” With the College Consensus methodology “students get the data computed into a simple, single rating based on all other ratings, making it the fullest, most objective rankings out there.” By taking the long view, College Consensus can become an invaluable part of a prospective college student’s research process; as Sealey-Morris asserts, “Young women seeking the supportive, inclusive environment of an all-women’s college – from empowering academic programs to the networking power of robust alumni organizations – can look to College Consensus for the full picture.”

SOURCE College Consensus
PR Newswire Association LLC
350 Hudson Street, Suite 300, New York, NY, 10014-4504
www.prnewswire.com

Spring 2018: Runway Trends

By, Teri Lynn Woodruff; Creative Transformations Styling & Event Planning

We are finally seeing signs that Spring has sprung here in Northeastern Ohio! The days are getting longer and the sun is beginning to peek out more often. Fashionistas of all ages are itching to change over their wardrobes and pack away their winter duds!

Top designers and stylists have chosen the 1980’s as their decade of choice this season. Here is a look at what hit the fashion runways in Paris, London, Milan and New York……

Bold bright colors are back, and can be seen in every category of the fashion industry, with shades of lemon yellow, robin’s egg blue, lilac and pink as common color palettes for the spring lines. The overall silhouette is one that includes over-exaggerated shoulders and ruffles, which are paired with a well-defined higher waistline, giving the appearance of longer legs. The tailored power suit is back in full force but with fun color and textures. Abstract art prints, polka-dots, checkers, and vintage florals are prevalent. Over the top glitzy glam is softened a bit making room for the use of ultra-sheer fabrics, lace, fringe, and sequins to add interesting detailing to party garments. Layers of transparent materials, such as silk and tulle, leave little room to the imagination when it comes to these skin-revealing designs that you will find in both casual daytime pieces and evening gowns a like.

So, what’s on the list of must haves in beauty products and fashion accessories?

Jeweled hair clips, printed handbags, backless mules, and pointy pumps are obvious 80’s throwbacks. Not into the high stiletto heels? You’re in luck as the kitten heel is making a comeback this season. Do you covet handbags? Oversized bags, shoulder totes, crossbody bags and even the micro-mini clutch are accessory items that are not going anywhere soon.

The demand for quality at home skincare regimes and beauty products are continuing to be a focus for many women. Another important factor for shoppers is the number of companies that are striving to use all-natural ingredients and are implementing cruelty free procedures in their manufacturing processes. Bare Minerals, Stila, Tarte, Anastasia Beverly Hills and Urban Decay are among the top picks and are lines that you can find at retail locations such as Ulta Beauty and Sephora.

Watch for these key looks to appear in your favorite stores, have fun and don’t be afraid to step outside the box onto your own runway this spring!

Teri is an Akron native with over 20 years of experience in the creative arts. Her focus is a mix of wardrobe styling, set design and event management. Teri’s experience ranges from intimate social parties, weddings to large fundraising events. Learn more by visiting her website www.ctstyling.com.

New ACR/SBI Breast Cancer Screening Guidelines Call for Significant Changes to Screening Process

Assign Special Status and Approach for African-American and Other Women at High-Risk for Breast Cancer

 

New American College of Radiology (ACR) and Society of Breast Imaging (SBI) breast cancer screening guidelines are the first to recognize that African-American women are at high-risk for the disease and should be screened as such. The ACR and SBI now call for all women to have a risk assessment at age 30 to see if screening earlier than age 40 is needed. The societies also newly-recommend that women previously diagnosed with breast cancer be screened with magnetic resonance imaging (MRI).

The ACR and SBI continue to recommend that women at average breast cancer risk begin screening at age 40.

“The latest scientific evidence overwhelmingly supports a continued general recommendation of starting annual screening at age 40. It also supports augmented and earlier screening for many women. These updates will help save more lives,” said Debra Monticciolo, MD, FACR, chair of the American College of Radiology Breast Imaging Commission.

According to 2015 National Cancer Institute Surveillance, Epidemiology, and End Results (SEER) data, since mammography became widespread in the 1980s, the U.S. breast cancer death rate in women, unchanged for the previous 50 years, has dropped 43 percent.  Breast cancer deaths in men, who have the same treatment as women but are not screened, have not declined.

Factors that contributed to the ACR/SBI reclassification of African-American women include that:
  • African-American women are 42 percent more likely to die from breast cancer than non-Hispanic white women despite roughly equal incidence rates
  • African-American women have a two-fold higher risk of aggressive — “triple-negative” — breast tumors
  • African-American women are less likely to be diagnosed with stage I breast cancer, but twice as likely to die of early breast cancers
  • African-American women have a higher risk of BRCA1 and BRCA2 genetic mutations than those of Western European ancestry. These carriers are at much higher risk for breast cancer.

“Since 1990, breast cancer death rates dropped 23 percent in African-American women — approximately half that in whites. We changed our approach to help save more African-American women and others at higher risk from this deadly disease,” said Wendy B. DeMartini, MD, FSBI.

For more information regarding the proven effectiveness of regular mammography screening at reducing breast cancer deaths, please visit RadiologyInfo.org, MammographySavesLives.org and EndTheConfusion.org.

 

SOURCE American College of Radiology

PR Newswire Association LLC
350 Hudson Street, Suite 300, New York, NY, 10014-4504
www.prnewswire.com

 

Forever Fierce Revolution Emboldened by Chico’s Campaign Launches YouTube Channel With “Chicy Blinders” Video

Premiere Community for Women at Midlife and Beyond Steps Out in Shared Message Celebrating Empowerment, Confidence, and Reinvention at Any Age

Forever Fierce Media is pleased to announce the launch of “Chicy Blinders” a branded video inspired by Chico’s #HowBoldAreYou™ campaign, that unabashedly supports bold, fierce, and empowered women to proudly portray exactly who they are … because “Age is Just a Number and Attitude is Everything!”

Recognizing that Fierce is Bold and Bold is Fierce, Forever Fierce Media, the production arm of the Forever Fierce Revolution, a Facebook community that has over five thousand members, has created a video combining both companies’ messages on age positivity. The video will be the debut content for the Forever Fierce Revolution YouTube Channel. On February 19th, International Forever Fierce Day, Chico’s challenged the group to create video content to support Chico’s #HowBoldAreYou™ campaign requesting: “Real women, real ages, real attitude.”

Catherine Grace O’Connell, CEO of Forever Fierce Media, and Age Disruptor states, “Our community focuses on sisterhood, support, reinvention, and rewiring at midlife and beyond. As a demographic we are blessed with vitality, creativity, and a confidence that we are embracing. This was an opportunity to show how fierce and bold our demographic can be. I feel our companies inspire each other and I’m awed at Chico’s message about women embracing their age and unique life experiences, while offering fashion for a wide range of ages and body types. Our companies almost simultaneously created Tees that allow a woman to stand in her power and proclaim and revel in her age with pride. When I saw the Chico’s Tees emblazoned with an individual woman’s age, I jumped at the chance to make a statement!”

At a time where empowerment and achievement for women is front and center, Forever Fierce Media is proud to acknowledge that this video was produced by a woman owned company, directed by female Hollywood Director/Producer Ilyssa Goodman, and cast with real women from our community between the ages of 50 and 70!

About Forever Fierce Media
Inspired by the Forever Fierce Revolution Group on Facebook, the premier community for women at Midlife and Beyond, Forever Fierce Media produces message based promotional and marketing content for national brands that recognize the vitality and critical importance of the 35+ female demographic … and the fact that it controls 80% of the nation’s disposable income. The company features movie industry directors, cinematographers, and exceptional creative talent that can produce cinema quality output with budget savings and reduced lead times.

Source: Forever Fierce Media

PR Newswire Association LLC 
350 Hudson Street, Suite 300, New York, NY, 10014-4504
www.prnewswire.com