Ready to Grow your Small Business? A Good Website is Essential!

Presented By WebScapes HD

Did you ever notice that sometimes the smallest adjustments can make a world of difference? As Creative Partner and Art Director of the website development firm WebScapes HD in Medina, I not only understand this, but I make sure all of my clients do too. Just the slightest adjustments to artwork, navigation and verbiage can turn a bad website into an extraordinary one. These improvements help captivate a reader long enough to learn more about your product or business.

Your website is often your first impression to a potential new client – a reflection of your business and you. If your website is not interesting and does not look professional, trust in your services or products can indeed suffer.

What I’ve noticed over time is that small businesses, wanting to save a buck, have built websites with free tools or through volunteer work from family or friends. Ironically, while trying to save money, many of these businesses have thrown away revenue in lost sales opportunities. While this is unfortunate, it’s never too late to change and start
gaining back some of that lost market.

Another important factor in website design and development, which people tend to overlook when not using a knowledgeable professional, is Search Engine Optimization (SEO). In addition to looking good, it is imperative that websites be optimized for the major search engines. Without this optimization, consumers cannot find your site when conducting searches for your products or services. In essence, without SEO your web presence is practically non-existent.

The Adjustment I Made
Having a passion for website design, I partnered with a web developer in 2009 and formed WebScapes HD, LLC. For me this was a fun way to earn a few extra dollars on the side while making good use of my skills and interests. After early successes, including positive client feedback and increasing referrals, I started to realize the full potential for this business.

To read the rest of this article visit our digital issue http://digital.turn-page.com/i/77769/7.

WebScapes HD

www.webscapeshd.com • 330.242.9396

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