HYPE OR SCIENCE?

I think we would be hard pressed to find someone who lived in the eighties who doesn’t remember the song “She blinded me with Science!”, by Thomas Dolby. Although the meaning of the song and the lyrics escape me, the title is catchy. So catchy in fact, that as you continue to read this article, you may want to sing/yell “SCIENCE!” out loud each time you see the word.

Science is based on knowledge. It can be proven, or logically and rationally explained. People don’t necessarily get excited by this term, whereas the meaning of hype can be “a fad” or “to excite”. Open up any national publication and you will find numerous ads that use hype to promote their products. It could be a highly compensated famous actor/actress or another form of sensual advertising to get your attention. The same can be said for television advertisements. It’s marketing 101 as usual for these companies; from beauty products to household items. I don’t know about you, but I prefer proof over hype.

Here at Clinical Apothecaries, we are proud to announce the arrival of RX Skin Therapy. This revolutionary skin care line combines the most powerful pharmaceuticals with the finest natural ingredients to deliver advanced scientific formulas used to cleanse, correct, hydrate and protect. These high quality skin care products contain restorative ingredients that work below the skin’s surface to regenerate the health of the skin, revealing a smoother, more youthful appearance.

RX Skin Therapy was created by a pharmacist who developed the line after years of compounding problem-solving products with patients and physicians.  RX Skin Therapy was manufactured after seeing significant clinical successes.  The skincare line includes 18 products intended to improve the appearance of aging skin. They include cleansers, facial masques and exfoliants, moisturizers, and anti-aging and skin-rejuvenation products.

Because the formulations are science-based and contain medicinal percentages of cosmeceutical ingredients and botanicals, the products are significantly different than most similar products, which often include only trace amounts of these expensive ingredients and botanicals. Also, rest assured that these products are cruelty-free and environmentally friendly. They are never tested on animals and manufactured with the environment in mind. All ingredients are eco-safe. Additionally, RX Skin Therapy products contain no irritating dyes or chemical fragrances.

Identifying which products would be beneficial to your skin type doesn’t have to be a guessing game.  Using our Bio-View Skin Analyzer, we can help determine your skin type and how to treat any areas of concern that you may have. Clinical Apothecaries can make personalized recommendations for specific RX Skin Therapy products using the information obtained from our analyzing machine.

Coming soon! Watch our event tab at www.cairx.com to see how you can take advantage of a FREE Skin Consultation at our RX Skin Therapy Ladies Night coming in November! If you would like to get started sooner, contact our office to schedule an appointment with one of our pharmacists. Mention you saw this article in the Women’s Journal and receive your consultation for free for a limited time, a $35.00 value!

Did you know that Clinical Apothecaries now accepts prescription insurance? Contact your insurance provider to familiarize yourself with your plan’s benefits, and then give our friendly staff a call to see if we can directly process your customized prescriptions using your benefits.

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