Spring 2018: Runway Trends

By, Teri Lynn Woodruff; Creative Transformations Styling & Event Planning

We are finally seeing signs that Spring has sprung here in Northeastern Ohio! The days are getting longer and the sun is beginning to peek out more often. Fashionistas of all ages are itching to change over their wardrobes and pack away their winter duds!

Top designers and stylists have chosen the 1980’s as their decade of choice this season. Here is a look at what hit the fashion runways in Paris, London, Milan and New York……

Bold bright colors are back, and can be seen in every category of the fashion industry, with shades of lemon yellow, robin’s egg blue, lilac and pink as common color palettes for the spring lines. The overall silhouette is one that includes over-exaggerated shoulders and ruffles, which are paired with a well-defined higher waistline, giving the appearance of longer legs. The tailored power suit is back in full force but with fun color and textures. Abstract art prints, polka-dots, checkers, and vintage florals are prevalent. Over the top glitzy glam is softened a bit making room for the use of ultra-sheer fabrics, lace, fringe, and sequins to add interesting detailing to party garments. Layers of transparent materials, such as silk and tulle, leave little room to the imagination when it comes to these skin-revealing designs that you will find in both casual daytime pieces and evening gowns a like.

So, what’s on the list of must haves in beauty products and fashion accessories?

Jeweled hair clips, printed handbags, backless mules, and pointy pumps are obvious 80’s throwbacks. Not into the high stiletto heels? You’re in luck as the kitten heel is making a comeback this season. Do you covet handbags? Oversized bags, shoulder totes, crossbody bags and even the micro-mini clutch are accessory items that are not going anywhere soon.

The demand for quality at home skincare regimes and beauty products are continuing to be a focus for many women. Another important factor for shoppers is the number of companies that are striving to use all-natural ingredients and are implementing cruelty free procedures in their manufacturing processes. Bare Minerals, Stila, Tarte, Anastasia Beverly Hills and Urban Decay are among the top picks and are lines that you can find at retail locations such as Ulta Beauty and Sephora.

Watch for these key looks to appear in your favorite stores, have fun and don’t be afraid to step outside the box onto your own runway this spring!

Teri is an Akron native with over 20 years of experience in the creative arts. Her focus is a mix of wardrobe styling, set design and event management. Teri’s experience ranges from intimate social parties, weddings to large fundraising events. Learn more by visiting her website www.ctstyling.com.

New ACR/SBI Breast Cancer Screening Guidelines Call for Significant Changes to Screening Process

Assign Special Status and Approach for African-American and Other Women at High-Risk for Breast Cancer

 

New American College of Radiology (ACR) and Society of Breast Imaging (SBI) breast cancer screening guidelines are the first to recognize that African-American women are at high-risk for the disease and should be screened as such. The ACR and SBI now call for all women to have a risk assessment at age 30 to see if screening earlier than age 40 is needed. The societies also newly-recommend that women previously diagnosed with breast cancer be screened with magnetic resonance imaging (MRI).

The ACR and SBI continue to recommend that women at average breast cancer risk begin screening at age 40.

“The latest scientific evidence overwhelmingly supports a continued general recommendation of starting annual screening at age 40. It also supports augmented and earlier screening for many women. These updates will help save more lives,” said Debra Monticciolo, MD, FACR, chair of the American College of Radiology Breast Imaging Commission.

According to 2015 National Cancer Institute Surveillance, Epidemiology, and End Results (SEER) data, since mammography became widespread in the 1980s, the U.S. breast cancer death rate in women, unchanged for the previous 50 years, has dropped 43 percent.  Breast cancer deaths in men, who have the same treatment as women but are not screened, have not declined.

Factors that contributed to the ACR/SBI reclassification of African-American women include that:
  • African-American women are 42 percent more likely to die from breast cancer than non-Hispanic white women despite roughly equal incidence rates
  • African-American women have a two-fold higher risk of aggressive — “triple-negative” — breast tumors
  • African-American women are less likely to be diagnosed with stage I breast cancer, but twice as likely to die of early breast cancers
  • African-American women have a higher risk of BRCA1 and BRCA2 genetic mutations than those of Western European ancestry. These carriers are at much higher risk for breast cancer.

“Since 1990, breast cancer death rates dropped 23 percent in African-American women — approximately half that in whites. We changed our approach to help save more African-American women and others at higher risk from this deadly disease,” said Wendy B. DeMartini, MD, FSBI.

For more information regarding the proven effectiveness of regular mammography screening at reducing breast cancer deaths, please visit RadiologyInfo.org, MammographySavesLives.org and EndTheConfusion.org.

 

SOURCE American College of Radiology

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Forever Fierce Revolution Emboldened by Chico’s Campaign Launches YouTube Channel With “Chicy Blinders” Video

Premiere Community for Women at Midlife and Beyond Steps Out in Shared Message Celebrating Empowerment, Confidence, and Reinvention at Any Age

Forever Fierce Media is pleased to announce the launch of “Chicy Blinders” a branded video inspired by Chico’s #HowBoldAreYou™ campaign, that unabashedly supports bold, fierce, and empowered women to proudly portray exactly who they are … because “Age is Just a Number and Attitude is Everything!”

Recognizing that Fierce is Bold and Bold is Fierce, Forever Fierce Media, the production arm of the Forever Fierce Revolution, a Facebook community that has over five thousand members, has created a video combining both companies’ messages on age positivity. The video will be the debut content for the Forever Fierce Revolution YouTube Channel. On February 19th, International Forever Fierce Day, Chico’s challenged the group to create video content to support Chico’s #HowBoldAreYou™ campaign requesting: “Real women, real ages, real attitude.”

Catherine Grace O’Connell, CEO of Forever Fierce Media, and Age Disruptor states, “Our community focuses on sisterhood, support, reinvention, and rewiring at midlife and beyond. As a demographic we are blessed with vitality, creativity, and a confidence that we are embracing. This was an opportunity to show how fierce and bold our demographic can be. I feel our companies inspire each other and I’m awed at Chico’s message about women embracing their age and unique life experiences, while offering fashion for a wide range of ages and body types. Our companies almost simultaneously created Tees that allow a woman to stand in her power and proclaim and revel in her age with pride. When I saw the Chico’s Tees emblazoned with an individual woman’s age, I jumped at the chance to make a statement!”

At a time where empowerment and achievement for women is front and center, Forever Fierce Media is proud to acknowledge that this video was produced by a woman owned company, directed by female Hollywood Director/Producer Ilyssa Goodman, and cast with real women from our community between the ages of 50 and 70!

About Forever Fierce Media
Inspired by the Forever Fierce Revolution Group on Facebook, the premier community for women at Midlife and Beyond, Forever Fierce Media produces message based promotional and marketing content for national brands that recognize the vitality and critical importance of the 35+ female demographic … and the fact that it controls 80% of the nation’s disposable income. The company features movie industry directors, cinematographers, and exceptional creative talent that can produce cinema quality output with budget savings and reduced lead times.

Source: Forever Fierce Media

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Women’s Empowerment Organization Dress for Success Becomes Official Nonprofit Partner for First-Ever National Business Traveler Day on April 24, 2018

It has been a long time since business travel was just a man’s world. Today, there’s almost a 50 percent chance that the person across the desk negotiating an important business deal is a woman. To further its mission of empowering all women to achieve economic independence, Dress for Success announced today that it is the official nonprofit partner of National Business Traveler Day (“NBTD”), set for April 24th, 2018.

According to a study by TNS Global, women account for approximately 47 percent of all business travel. “More and more women are increasingly serving as the ‘face’ of companies in critical business dealings around the country,” said Dress for Success CEO, Joi Gordon. “Dress for Success’ participation in National Business Traveler Day will reinforce recognition of the equal and significant role women play in moving our economy forward, especially through business travel. In addition to building awareness, National Business Traveler Day will play an important role in supporting our mission of providing women with the tools they need to build their confidence and succeed in the workplace. Many women we serve may well become future business travelers for their companies.” Since its inception in 1997, Dress for Success has led the way in developing and training more than 1 million women for return to the workforce.

As part of the Upside Business Travel and NBTD partnership with Dress for Success, leading apparel brand UNTUCKit will be donating button down blouses from their women’s line to Dress for Success participants. “UNTUCKit is pleased to be supporting the upcoming National Business Traveler Day and its non-profit partner, Dress for Success. We are proud to be helping empower the women of Dress for Success to look professional and be confident and comfortable in the workplace, ” said UNTUCKit Founder and Executive Chairman Chris Riccobono.

Dress for Success is proud to join NBTD’s founder Upside Business Travel and NBTD’s media partner The Wall Street Journal in this important day of recognition. More than 20 well-known brands, led by United Airlines, XpresSpa, Hertz, Mastercard, and Uber for Business, will participate in the celebration with sweepstakes prizes, promotions, and special events. NBTD is also being supported by 1-800-Flowers.com; 24 Hour Fitness; Audible; BARK, the makers of BarkBox; Blue Bottle Coffee; Global Business Travel Association; Hudson Group, operators of Hudson and Hudson News; iHeartMedia; iPass; JetBlue; Journy; LATAM Airlines; LoungeBuddy; The Points Guy; THNKS; and UNTUCKit.

Created to recognize and reward business travelers across the country, National Business Traveler Day will offer thousands of prizes, giveaways, and live activations at select airports. NBTD also encourages business travelers to support Dress for Success through individual donations on the Dress for Success’ dedicated NBTD landing page. The six-week celebration kicked off on March 14th with the launch of The Business Traveler Dream Sweepstakes and The Greatest Business Trips in Historytournament bracket.

About Dress for Success

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.  Since starting operations in 1997, Dress for Success has expanded to more than 160 cities in 30 countries and has helped more than one million women work towards self-sufficiency.

About National Business Traveler Day
National Business Traveler Day (NBTD) is an annual event held on April 24th that celebrates, honors, and recognizes the under-appreciated business traveler. More than 20 leading companies support the inaugural NBTD and will shower business travelers with prizes, giveaways, and upgrades, and participate in live events.

About UNTUCKit

One of the fastest-growing men’s retail brands in the country, UNTUCKit was the first to create a signature shirt with perfectly-contoured hemlines and a tailored fit specifically designed to be worn untucked, creating a way for men to look smart and polished while still being casual and comfortable. Since launching in 2011, UNTUCKit has evolved to outfit the whole family with the addition of lines for women and children. Dedicated to creating an unmatched shopping experience, UNTUCKit is one of the most active e-commerce store expansions stories of 2017, with 25 retail locations across the country. To learn more, visit www.untuckit.com.

SOURCE Dress for Success Worldwide

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Americans are Facing a Hope Crisis

 

Hopeologist® Rosalind Tompkins seeks to inspire more than 10,000 ‘hope connections’ in 2018, beginning in April, National Month of Hope

Research studies have found that people who are hopeful excel in life, live longer and live well. But sometimes hope needs a little assist, notes Rosalind Tompkins, creator of the first National Month of Hope, in April.
Through her organization Mothers In Crisis, Tompkins is issuing a Hope Challenge to ordinary people to reach out to folks they know at work or in their community who are feeling hopeless perhaps due to job loss, marital troubles or struggles with addiction.

Calling herself a Hopeologist®, a person who changes the world through hope, Tompkins has set an impressive goal—fostering at least 10,000 “hope chats” this year. She says, “We are challenging people to ‘think hope’ and ‘make hope connections.’ We are planning ‘hope chats’ in our local community where our team will go out to local parks and spread hope every Saturday. We encourage other organizations to do the same in their local communities.”

Tompkins says hope chats can be highly impactful. For example, one member of her team had such a chat with an unemployed father of four whose marriage was floundering. The man thanked her for taking the time to connect with him and two weeks later, let her know that his life was already much better. He had found a job and he and his wife were doing better. The team member was happy too. “She said that she felt good about it because before the Hope Challenge she would have handled the situation totally differently and probably felt hopeless herself,” Tompkins says.

The team member followed the challenge’s seven steps: identify, prepare, go, listen, encourage, empower and wrap up. Among the things she said to him were: “I care about you and wanted to check in with you to see how things are going” and “Just know that I am here for you and I believe that things are going to get better because remember, as long as there is breath in your body, there is hope.”

“We believe that people will come away with the knowledge that things are going to get better and it starts with us,” Tompkins says. “We can have hope and give hope. We can change the world through hope one person at a time.”

About Rosalind Tompkins
Rosalind Tompkins is the founder of Mothers in Crisis, a nonprofit comprised of women and men in recovery from drug and alcohol addiction. Her humanitarian work has taken her to East, Central, and South Africa, Jamaica and Turkey, to help widows, orphans, and refugees. She also founded Turning Point International Church and its school of ministry. She has written four books including As Long As There Is Breath In Your Body, There Is Hope.

Contact: Rosalind Tompkins, (850) 933-2412; 192620@email4pr.com
SOURCE Rosalind Tompkins

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Maria Sharapova Establishes Program to Help Women Entrepreneurs and Business Owners

The Maria Sharapova Women’s Entrepreneur Program with the National Association of Women Business Owners will mentor female entrepreneurs starting in the Spring 2018

Five-time Grand Slam tennis champion, Maria Sharapova, has experienced some monumental moments in her career: Among them are in 2004, with the life-changing win at Wimbledon, and in 2012, with the launch of her own successful candy company, Sugarpova.

Today, in the spirit of philanthropy and women’s empowerment, Sharapova is proud to announce that she is partnering with the National Association of Women Business Owners (NAWBO) along with her team to mentor female entrepreneurs through the Sharapova Women’s Entrepreneur Program kicking off in Spring 2018 with a nationwide call for applicants from which up to six business women will be selected.  Sharapova naturally turned to NAWBO as a partner for finding and identifying potential participants, and as a resource to help develop a robust curriculum for the 12-month-long mentorship program.
“I only wish when I was starting out with my own company, Sugarpova that I had a group of mentors and the team I have now to help guide and support me. I recognize that supporting women – owned businesses by sharing expertise and valuable business resources can have a dramatic impact of growth of a business and can be a real catalyst for advancing the success of a business. Simply put, this partnership is about Women helping Women.”

Over the past six years, Sharapova has learned the many business dimensions of starting a company with all the challenges and hurdles of the real-world experience along the way. Being a young startup, Sharapova wore many hats in growing Sugarpova, her off-the-court business. With Sugarpova reaching global sales penetration with double-digit revenue growth the last several years, Sharapova decided the time is right to pay forward her well-honed business skills – joining with the hefty rolodex and strong relationships of her business team — and set aside time from her busy competitive tennis schedule to help other women entrepreneurs, via mentoring support and networking opportunities and allocating her team’s resources to help grow these women’s businesses.

ABOUT THE PROGRAM:
The Sharapova Women’s Entrepreneur Program will consist of 6 Women Business Owners that are selected from a nationwide call for applicants by Sharapova, in partnership with NAWBO and the NAWBO Institute.  The program will run for 12 months, and is a cohort-based virtual/in-person hybrid program that will include mentorship, peer-to-peer support, mastermind and educational components to be delivered on a monthly basis by NAWBO and the Sharapova Business Resource Team led by Traub Consumer.
Through the Sharapova Women’s Entrepreneur Program and NAWBO partnership, female businesswomen will be selected to receive support and resources from Sharapova’s longtime marketing and business development teams as well as the NAWBO Institute. Each of the women selected will receive support from a range of both NAWBO and Sharapova’s personal business resources in growing their business and in reaching their business goals. Click here to apply.

SHARAPOVA, THE BUSINESSWOMAN:
Off the Court, Sharapova serves as an ambassador to many of the world’s top luxury brands and a number of Fortune 500 companies including Porsche, Nike, Evian and HEAD. Her business interests also include serving as an equity partner in the Ultimate Fighting Championship (UFC), the fastest growing sports organization in the world; Supergoop!, a skincare company dedicated to SPF protection; and as an investor in charly, a Toronto-based social experience platform.
“The NAWBO Institute is excited about partnering with Maria Sharapova in order to propel women to the next level of their business, said Loreen Gilbert, Chair-elect of the National NAWBO Institute, Executive Board and president of WealthWise Financial Services www.wealthwisefinancial.com. “She is an inspiration, who has graciously agreed to share her expertise, business savvy and tenacity to help other women excel.”

About Sugarpova: Sugarpova continues to have double-digit growth year after year since its launch. Currently, the brand has retail penetration in 22 countries all over the world and is sold in a variety of retail partners and online. The founder is international tennis champion, Maria Sharapova, whose sweet tooth and love for little indulgences motivated her to create a candy company specializing in premium chocolates collection and products, giftables and in gummies and chocolate sweets of quality and craftsmanship. For more information, visit http://www.sugarpova.com
About NAWBO
Founded in 1975, the National Association of Women Business Owners (NAWBO) is the unified voice for nearly 11.6 million women-owned businesses in the United States representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries; and with chapters across the country.  NAWBO is a one-stop resource to propelling women business owners into greater economic, social and political spheres of power worldwide.